Why Vaccination Should Be Mandatory - 875 Words

There has been an ample amount of dispute over the morality, effectiveness and the safety of vaccination ever since the original smallpox vaccine over two centuries ago. Parents, teachers, children and health care specialists all have a vital stake in this debate. Parents believe they should have the right to make the decision on whether or not to vaccinate their children. While health care officials disagree, claiming that by not vaccinating, all children will be susceptible to the vaccine-preventable diseases. Megan Heimer discusses the risk of vaccinating a child and that it should not be mandatory in her article, â€Å"The Hate Debate†. Although Megan Heimer writes a relatively convincing argument, I strongly disagree. I believe that vaccination should be mandatory. It is a parents’ responsibility to protect our children and future generations from these preventable diseases. The purpose of Heimer’s article is to let the readers know that it is the parents r ight to decide whether or not to vaccinate their child, and parents should not be ridiculed for making this decision. She starts her introduction with animosity writing, â€Å"I am sick of it – this vaccination debate.† (Heimer). Heimer is a certified Naturopath which is someone who believes in self-healing practices. It is plain to see how strong her beliefs are as she tries to persuade parents to refuse vaccinating because of the unnatural ingredients that are components of the vaccine. Her article seems bash health careShow MoreRelatedWhy Vaccination Should Be Mandatory1453 Words   |  6 Pages Why Vaccines Should be Required to Attend School Nundi Hall-Travis GND 1015: First Year Seminar November 21, 2015 Why Vaccines Should be Required to Attend School Ever since the invention of the first smallpox vaccine more than two centuries ago, there has been plenty of controversy over the morality, ethics, effectiveness, and safety of vaccination and immunization. It has recently been argued whether laws should be introduced that render some or all vaccines obligatory for allRead MoreWhy Vaccinations Should Be Mandatory929 Words   |  4 Pageshuge debate across our country for many years now. Vaccinations should be mandatory and children should be completely up to date with all vaccinations before being allowed to attend school. According to the Center for Disease Control and Prevention, Michigan has one of the highest vaccine waiver rates in the country (Parker, 2014). This vaccine waiver allows parents to walk in to a school and sign a waiver saying that they do not believe in vaccinations or that it is just simply against the religionRead MoreMandatory Vaccinations1223 Words   |  5 Pages Mandatory vaccinations in public school in my opinion play a major role in children’s lives. They are safe and effective, they protect others we care about, and will protect our future generations. Throughout the years there have been thousands and thousands of children’s lives lost due to outbreaks of diseases such as polio and the measles causing many deaths among young children. Vaccinations that have become effective over the years, limiting these diseases if not getting rid of them periodRead MoreThe Human Papillomavirus ( Hpv )1266 Words   |  6 Pageswarts; this type of HPV goes away on its own in most cases (CDC n.p.). A vaccination, proven to prevent against four major stands of HPV, has recently been developed. The vaccination has led to an enormous amount of controversy regarding whether the vaccination should be mandatory. Although the vaccine is new, it has been proven effective in preventing HPV and numerous types of cancer caused by HPV; therefore, it should be mandatory in order to protect today’s youth from HPV. Although most HPV casesRead MoreBenefits Of Vaccination1438 Words   |  6 PagesWhy should we get vaccinated? What are the benefits? Do vaccinations even work? Many people in America are/have been questioning if they even need to get vaccinated. In fact, Between 2006 and 2013, the percentage of pediatricians who had encountered a parent refusing a vaccine went from about 75 percent to 87 percent. (Greenberg) There are many reasons why people refuse to get vaccinated, three of the major reasons is for religious purposes, they are unnecessary and that they have a negative effectRead MoreMandatory Vaccination Should Be Mandatory Vaccinations1228 Words   |  5 PagesMandatory vaccinations should be required for all citizens in the U.S. Having mandatory vaccinations will allow for well protected future generations that are susceptible to less health issues. With everyone being vaccinated there will be less occurrences of these diseases and sicknesses allowing future generations a m ore healthy life with fewer visits to the doctor’s office and hospital. Another reason to have mandatory vaccinations is that these vaccines are safe and approved by trusted medicalRead MoreThe Medical Influence Of The American Medical Association1263 Words   |  6 PagesAssociation, has an 80,000 member group ready to lobby for mandatory vaccinations (Mihalovic n.p.). If their influence among legislators is strong enough, they can eventually force parents to vaccinate their children in order to access educational institutions. In history, only three provinces had mandatory requirements for vaccines, Ontario, Manitoba and New Brunswick. Nonetheless, proponents for mandatory vaccination believe that it should be done on a local scale. They believe that the large percentageRead MoreShould The Federal Government Remove The Power Of The States Mandate Vaccinations For Children?955 Words   |  4 PagesIsha Shah Mrs. Morgan AP Government (5) 12 October 2017 Research Notes Research Question: Should the federal government remove the power of the states to mandate vaccinations for children? MLA Citation: Darden, Edwin C. â€Å"Think Vaccinations Are a Pain? Try Avoiding Them in Court.† Vol. 96, no. 6, 2015, pp. 74–75. Accessed 10 Oct. 2017. Source Analysis: Source Type: secondary Developed By: Edwin C. Darden (director of education law and policy for Appleseed, a law instructor, and managing partnerRead MoreMandatory Vaccination, and the High Risk of Vaccine-preventable Disease (VPD) to the Vaccine Refusal.1361 Words   |  6 PagesVaccinations demonstrate the benefits of preventing suffering and death from infectious diseases. According to the Centers for Disease Control and Prevention (CDC), Vaccinations were approved as a number one on the list of the Ten Great Public Health Achievements for the United States from 1900 to 1999. If a critical number of people within a community are vaccinated against a particular illness, the entire group becomes less likely to get the disease. This protection is called community, or herdRead MoreShould Vaccinations Be Mandatory?1652 Words   |  7 PagesAudrey Miller Research Paper Draft Laura Thompson 10/21/15 Should Vaccinations be Mandatory? In today’s society, it is very common for parents to have their children vaccinated and to be vaccinated themselves. According to the Centers for Disease Control and Prevention (Source 1), more than 80% of children from the ages of 19 months to 35 months were immunized for several different diseases. I myself have always been vaccinated, but I believe that it is a person’s right to decide whether or not

Plagiarism - 738 Words

Avoiding Plagiarism Many people think of plagiarism as intentional cheating, and believe that someone must be intending to steal someone elses work and take credit for it as his own in order to be plagiarizing that material. However, the reality is that plagiarism is both more complex and simpler than that definition. Plagiarism is using someone elses work and representing it as ones own, but it is a more serious offense than simply copying from another person. Borrowing someones words or ideas is permissible, as long as the person receives credit for creating those original concepts. Plagiarism goes beyond borrowing. It is trying to use someone elses work product as ones own. In other words, plagiarism is an act of fraud. It involves both stealing someone elses work and lying about it afterward (What is plagiarism?, n.d.). Therefore, there is an intent to defraud that occurs in plagiarism. However, that intent to defraud can be inferred from the circumstances of the writing, which is why it is possible for people to inadvertently plagiarize. Currently, there is a huge debate in American society about the sanctity of intellectual property and whether or not words or ideas can actually be stolen, or whether it is absurd to suggest the ownership of such intangible ideas. Right now, in the United States, The expression of original ideas is considered intellectual property, and is protected by copyright laws, just like original inventions. Almost all forms ofShow MoreRelatedPlagiarism : Plagiarism And Plagiarism815 Words   |  4 Pages There are many types of plagiarism, including several scenarios of inadvertent and deliberate plagiarism. This essay will discuss how plagiarism is defined, the various types of plagiarism, why plagiarism is such a serious problem, the impact of the internet on academic integrity, and how plagiarism can be avoided. It will also provide suggestions on ways to eliminate both inadvertent and deliberate plagiarism. There are several ways to define plagiarism. One such definition, according to the RegisRead MorePlagiarism And The Ethics Of Plagiarism926 Words   |  4 Pagesand parents have heard the term â€Å"plagiarism† while talking about writing essays, poems, and other works. Plagiarism is defined as â€Å"to steal and pass off (the ideas or words of another) as one s own† by Merriam-Webster dictionary. While plagiarism may be denoted as stealing one’s work without credit, a more vast and broad definition usually applies to college level work. Every college and university has their own handbook and code of conduct on what exactly â€Å"plagiarism† is defined as, and what are theRead MorePlagiarism : What Is Plagiarism?1583 Words   |  7 PagesWhat is Plagiarism? Plagiarism is using someone else’s work, words, production, researches and ideas without the approval or the acknowledgment of the writer or producer, and claiming the credit for himself. Many reasons and factors are attributed for the use of plagiarism and could be cultural, historical, linguistic, environmental and educational background. Plagiarism is a form of an academic dishonesty, academic misconduct, and a digital cheating. It is declared to be an unacceptable legal actRead MorePlagiarism And The Consequences Of Plagiarism1379 Words   |  6 Pages In this paper we will cover plagiarism. We will cover a brief history of plagiarism and look at the different types of plagiarism, as well as compare and contrast the different types. We will also look at who is most prone to plagiarize and why. We will also discuss the role plagiarism plays in academia and the consequences to plagiarizing. Webster’s online Dictionary defines plagiarism as â€Å"to steal and pass off (the ideas or words of another) as one s own: use (another s production) withoutRead MorePlagiarism And Academic Integrity : Plagiarism1305 Words   |  6 PagesPlagiarism is a topic that is consistently brought up in many areas of education.1 In every syllabus presented to students, there is a section that refers to plagiarism and academic integrity. Plagiarism can be defined as â€Å"the act or instance of stealing or passing off ideas or words of another as one’s own.†2 Despite this being an important piece of information; students may overlook this material and still plagiarize. In a study from the University of Toronto, 90% of senior pharmacy students admittedRead MorePlagiarism2189 Words   |  9 PagesPlagiarism: Why it Continues to Occur? Darian Camacho English 111, Section 11 Professor Coulter March 21, 2013 Plagiarism: Why it Continues to Occur? The increase in plagiarism has gained the attention of many institutions, administrators and educators, as well as researchers and the public. This increase has brought to attention the concern of why plagiarism continues to occur. In order to debate this concern we should first understand the definition and background of plagiarism, theRead MorePlagiarism Habits Of Politicians : Plagiarism876 Words   |  4 PagesReshma Shrestha Dr. Lynn R.Brink Government 2305-71001 11th September, 2016 Plagiarism Habits of Politicians The word Plagiarism means, it is an acknowledgement that something came from other source or imitates from other s work. Plagiarism is also considered as copying words or ideas from someone else without giving credit. In these articles, Evan Osnos describes plagiarism in different field and their negative impact. Mainly, our society also practiced this even they know it is notRead MorePlagiarism605 Words   |  3 PagesTitle : A theft of works among the students : Plagiarism. During the antiquity, it exists an ancient concept called plagiarism. Plagiarism is happened when a student fail to properly document and give attribution to the source of ideas and text in his work. Alongside with the commercialization of writing, the concept of copyright and the rights given to authors has developed (VAIL Faculty Administrator, 1996-2003). However, the problem of plagiarism has been increased nowadays and became a highlyRead MorePlagiarism And Politics : Plagiarism927 Words   |  4 PagesSaroj Dahal Professor Dr. Sharon Manna GOVT 2305-71005 19 Sep, 2016 Plagiarism and politics Plagiarism is an act of stealing someone else’s original ideas or thoughts (either written or oral) and copying it either exactly in a same way or remixing it, without giving credit to the owner. In today’s world, Plagiarism is omnipresent. People try to imitate others watching them in TVs, movies, and songs which tend them to plagiarize knowingly or accidentally. It can be found in almost all fields likeRead MorePlagiarism Essay1649 Words   |  7 PagesI think there was far more plagiarism in the last century. It was almost an accepted part of writing. The ethics of writing has changed. Nobody gets upset about whether Shakespeare plagiarized something. But I think the standards have to be pretty high now, particularly for non-fiction writers. [1] Introduction to Plagiarism According to most leading authorities, including The Office of Research Integrity, plagiarism includes both the theft or misrepresentation of intellectual property and the

Case Study Optima Operations Management free essay sample

Watch survey was conducted among security and law enforcement executives by CSO magazine in cooperation with the United States Secret Service and the Carnegie Mellon University Software Engineering Institute’s CERTÂ ® Coordination Center. Case Study Efficient Service Production with Optima The company Mitec Group The Mitec Group has 12 years of experience in the area of voice network management. The Group has a proven track record from supplying scalable management solutions for Voice Managed Services. The Challenge An increasing number of enterprises decide to buy managed services or completely or partly outsource the voice infrastructure and IT responsibility. The customers are today far more exposed to a complex voice/data infrastructure. Following this, an increasing number of customers are getting increasingly conscious about service quality and require better and measurable service level agreements. Service quality is more and more an actual measurable parameter. Consequently the price of service agreement will depend upon both agreed and supplied quality of service. The Challenge is to compose a good service offering at a reasonable price. To achieve this it is crucial to industrialize the production of services. Operations Management Today, services are to a great extend executed manually. Many of these service tasks are repetitive, time consuming and tedious. In addition, the service tasks are of such a nature that competence and experience is required to perform the actual service. As a consequence, skilled technicians are designated to perform relatively basic work. In many cases this turns out to be expensive and wrong deployment of valuable resources. Experience shows that an average service task takes up to 20 minutes to perform. This is because different persons execute the various tasks at different times with varying routines. Additionally critical information such as equipment passwords, inventory data and traffic analysis data are stored on different places, making it difficult to administer efficiently. In addition the human factor may lead to nonfulfilment of obligations defined in service contract, i. e. password changes, back-ups etc. Once a service task has been defined, Optima will ensure that the task is properly executed at the agreed time. Centralised and streamlined production As a result of long experience from service production in the European Managed Services market, the Mitec Group has developed a framework to cater for automation of timeconsuming service tasks. The target is to reduce the amount of manually executed service tasks to a minimum at the same time as releasing knowledge and resources for more complex and revenue generating tasks. The powerful Optima Framework is an engine, which allows multiple executions of different service tasks without human intervention other than initial configuration. Optima is normally placed in the Network Operations Centre (NOC) for centralised configuration, execution and administration of customer data from different sources. Optima therefore enables efficient data sharing with other 3rd party solutions for further processing. One common source for information With the centralised Optima for all data capture and storage, both technicians and sales personnel have one common source for information about customer premises equipment. With all customer data in one place, the administration of and access to vital information will be made significantly easier. Additionally information can easily be shared with other 3rd party solutions to further enhance value of existing data. The robust Optima Framework enables automation of service tasks on different equipment types. The flexible Plug-in solution also facilitates definition of new plugins. Fast ROI Optima enables automated execution of repetitive service tasks without human intervention except than the initial configuration of the task. Optima can run one or multiple service tasks, e. g. during hours with low traffic. Consequently, the more you utilise Optima the quicker you will achieve a ROI. Taken into account that a service task ay take 20 minutes to perform, Optima will provide the same service within a fraction of time. Case example Assumptions Service task to be performed: 50 remote sites Manual service time per site: Manual intervention per site with Optima: Hourly cost per technician: Password change 20 minutes 2 minutes EUR 55, 917, 92, Cost for manual password change: 50 x 20 minutes = approx 16 hours x EUR 55 = EUR Cost for automated password change: 50 x 2 minutes = 1,6 hours x EUR 55 = EUR Saving per operation = EUR 825, Saving per year (x12) = EUR 9. 00, Optima key features WEB based configuration and administration. Optima offers an intuitive GUI for easy configuration of new single or multiple service task executions Flexible Plug-in architecture The flexible Plug-in architecture enables fast and easy add-on of new service task plug-ins. Scalable and module based Optima can run with either one or multiple plug-ins. The solution is designed for scalability and grows with your requirements. Easy scheduling of multiple tasks Optima allows the user to define concurrent service task execution on different customers. Integrated reporting and email notification in case of errors Optima facilitates a sophisticated report manager which displays all pending service tasks as well as any unsuccessful attempts. In case of errors Optima may forward an email notification. Key benefits Optima increases efficiency through automated services Significant reduction of manual operations.

The Truman Show Essays - Truman, The Truman Show, Harry S. Truman

The Truman Show The Truman show: Is life a Truman show? By saying that life is a Truman show, I'm saying that life is perfectly planned, with a structure and a fixed destiny?it may even be a lie. The Truman show is a movie in which the main character is the protagonist of a show without knowing anything. Truman is being filmed twenty four hours a day, but he doesn't know it. Everyone he knows, are actors and are with him only because they are paid for doing so. This surely seems very different to our lives; it's just fiction. But it may be very similar in several aspects if we analyze it little bit. We may seem free to decide, to choose who do we meet, and to do several things, but there is always someone that can prevent us from achieving something that is not convenient for him. Although this may seem to be a truly paranoid ideal, there are several ?important? people which have a lot of power and can control our lives as they want to. By this I am not saying that they are planning every ones life, but they can surely manage to take a population to where ever they want, and they do not care if people suffer, or if people die, as long as they can earn money it is all right. What the producer of the show did to Truman, is in a way the same that the governments and the world's Oligarchy does to us at every moment, through out our whole lifes. The Studio didn't care of how much could Truman suffer, or how morally bad was what they were broadcasting, as long as people pay, it was all right. In our life the same tings happen, over and over again. No one on a government cared if people died in a war, they may have been their people, but they wouldn't care. They fought a war for a matter of power, but I have never seen any president fighting in a world war. Another way in which life can be compared to the Truman show is that when Truman tried to escape from his ?life?, he was set up with several traps, which made it very hard for him to live, and they even tried to kill him. In Argentina, while the military government was in power, several people tried to change the things, but not one could achieve their goal, and almost all of them disappear. To round up, our life IS in several ways a Truman show, but it only give amusement to a few, and brings pain to several who does not disserve it.

First British Industrial Revolution Essays - Industrial Revolution

First British Industrial Revolution Essays - Industrial Revolution First British Industrial Revolution The manufacture of military munitions and the development of a home market were critical underpinnings of the first industrial revolution in Britain. Military manufacturing supported by the British Government contributed directly to technological innovation and spurred industrialization. This is because the companies that choose to fulfill the government contracts to make military munitions found money could be made if new processes and technology was developed to fulfill the huge contracts. Military manufacturing was one of the few industries where innovation was rewarded. In most other industries conservative investors were reluctant to invest in new manufacturing technology. But in military manufacturing the government was the investor and was unconcerned with the manufacturing technology as long as the product was delivered on time. Many technological advances were made through military manufacturing some of these were new ways to manufacture iron, conveyer belts, and the use machine tools . The technology developed for military manufacturing then spilled over into the civilian sector of the economy. And because it was now a tested technology investors who were normally cautious were willing to put their capital into these ventures which instead of pouring iron to make guns now made iron ore into stoves and pots. The second critical underpinning of the first industrial revolution was the development of a home market in Britain. The first British industrialists manufactured textiles; specifically cotton for the home market. The growth of the home market in Britain promoted industrialization in several ways. First, it was a steady market which able to cushion the export market which was very dynamic and had sudden fluctuations. This allowed a steady rate of growth even when exports fell. Second, the home market started the process of urbanization by causing people to leave the agricultural sector of the economy and move to the cities to work in the cotton and textile factories. This urbanization had a snowballing effect throughout the economy because it caused other business and factories to open in the cities to support this new urban class. Third, the home market caused investments to be made in improving infrastructure including roads, bridges and canals. This paved the way for industrialization which needed an efficient system to transport goods from factory to market. The home market also provided the base for other industries such as coal. This was because the home market created greater urbanization and thus the need for coal in urban England grew. The military sector of the economy provided some of the key technological innovations that promoted industrialization. And the home market that was produced by the cotton textile trade promoted improvements in infrastructure and spurred other industries to develop.

Instagram Marketing Strategy How to Build One the Best Way (Template)

Instagram Marketing Strategy How to Build One the Best Way (Template) Instagram has the potential to be a powerful part of your brands overall marketing plan. However, you can’t just post, sit back, and wait for success to happen by magic. You need to create an Instagram marketing strategy that establishes your goals (and lays out a game plan to achieve them). That involves everything from finding your target audience, to outlining a clear content strategy for the platform, to actually creating posts and measuring their performance. Read on to learn how to plan it all effectively. You might want to get some coffee now, because we have a lot of ground to cover. Grab Your Free Instagram Marketing Strategy Template Planning an effective strategy doesnt have to take a lot of time. Download this editable deck and complete it as you read. By the time you’re done, you’ll have a full strategy ready to present to your team. Pretty slick, right?Instagram Marketing Strategy: How To Build One The Best Way (Free Template)Did You Know You Can Schedule Instagram Posts In ? It’s true! Using the mobile app (available for iOS  and Android), you can create and schedule Instagram posts alongside all your other social media content. Check out this live demo recap to see how it works: Then, try it yourself free for 14 days. We think you’ll be impressed. How Can Brands Benefit From Instagram? Instagram is an incredibly popular platform with a large user base and high engagement rates. In fact, according to the PEW Research Center  as of 2016, 33% of adults on the internet are on Instagram. And according to TechCrunch, as of April 2017, Instagram has over 700 million active users. In other words, you have a big audience to reach. That audience is active, too. Over half of Instagram’s user base logs into the app daily according to the same PEW research study. Over half of Instagram's user base logs into the app daily.While Instagram is particularly popular with Millennials (about 59% of its overall user base as of 2016), 33% of its userbase is between the ages of 30-44, and 18% between 50-64. So if your target audience is above the age of 50, Instagram may not be your best platform option. However, if your target audience is younger, Instagram could be a goldmine for your brand. Recommended Reading: How to Get Way More Instagram Followers With 20 Easy Tactics Step One: Set Your Goals The first step in creating your Instagram strategy is to set overarching business goals and select metrics to track progress toward them. Start by setting goals for your business. These goals are what help keep the lights on and the company up and running. Examples of business goals could include: Increasing Brand Awareness: How many people know your business exists? Encouraging Customer Loyalty: What keeps people coming back to you (instead of your competition)? Driving More Revenue: Businesses need money, right? Some example business goals that your team could create are: "Increase brand audience by 55% by end of the year." "Increase sales of x product by 35% by the end of Q1." The next step in your goal setting process is selecting metrics to track. Some metrics we could select for the goal above might include: Follower growth. Are people finding you and following your profile? Post engagement rate. From there, are they actually engaging with your posts? Leads generated from profile link clicks. Finally, are they taking the next step and trying your products or services? The key is select Instagram marketing metrics that directly tie back into overall business goals. Your Instagram goals also need to be S.M.A.R.T (Specific, Measurable, Attainable, Relevant, Timely). So let’s break down an example: â€Å"We want to increase our Instagram engagement rate by 25% this quarter.† Here's how this goal fits into the SMART framework: S: It’s specific in the fact that your team knows what needs to be accomplished. M: The 50% is a numerical measurement which can be calculated based . You know immediately if the goal was met or not. A: Depending on your current engagement rate growth, your team will need to assess if 25% is   a realistic goal. For example, if you are already experiencing a 17% growth rate 25% is not necessarily out of range. R: Growing your engagement rate on Instagram makes sense because the more your fans engage with your content, the more likely they are to remember you. T: You have a set deadline (one quarter)  to complete your goal. Recommended Reading: How to Set Social Media Goals to Crush Your Business Objectives Once you have a series of social media goals set you can then look to your Instagram strategy to see how the channel can help you accomplish your goals. For the sake of this post, we’re going to pretend we’re a local bookstore called ’s Corner. Three smart goals that our marketing team created are: Increase the number of younger people following us on Instagram by 50% in 6 months. Increase the brand awareness of our store in the area in 3 months by 25%. Increase engagement by 50% on each photo that we post. How can Instagram help your team accomplish those goals? The first one is simple. Instagram has a high number of young people in its user base. Therefore it would make sense that your team utilizes that channel to reach a younger audience. To prove the strategy is working you can check the in app analytics or Google Analytics and pull demographical data for your Instagram channel. The second goal requires a bit more strategy and analysis. Brand awareness  can come in many forms, and there are many different tools like Google Analytics, Brandwatch  and more that can be used to track that growth. The final goal is quite easy to connect to Instagram due to its nature of being an incredibly visual platform  and highly engaging platform. But how can you calculate the engagement rate of each of your Instagram posts. The formula is: So if your team has 157 comments and likes on one photo, you would divide that number by your total current followers and multiply by 100. (100 likes + 57 comments) / 2569 followers x 100 = 6.11% engagement rate. Recommended Reading: How to Improve Your Instagram Engagement With 15 Tips Step Two: Find Your Audience On Instagram The next part of your Instagram marketing strategy will be to find your audience. Finding your audience is a key part of your strategy because without knowing who your content is targeting you end up throwing it into the massive pile of Instagram posts with no direction to get it out. How do you find your audience? First,  you need to find the demographic data from the audience you are currently attracting. This will help your team determine if Instagram is the right channel for your target audience. If you’re on Instagram, open your app and click the analytics bar graph in the upper right-hand corner: Scroll through the in app analytics until you find followers: Click on See More to see a full breakdown of the age range of your audience: If your Instagram is pulling in the age range of your target audience it would make sense to maximize your resources on the channel. If not, Instagram could be a secondary awareness channel for your team. Once you know whether or not your target audience is utilizing Instagram, you can begin to tailor your content based on what your audience is interacting the most with. It could be content centered around: Problems they are experiencing. People are turning to your company for answers to issues that are surfacing in their daily lives, whether they’re looking for a plumber to fix a clogged drain or a dress to wear for their next event. Center your content around ways that you can help solve those problems. Information they're seeking. Maybe they need to know about the best type of chew toy for a new puppy, so your content could feature different chew toys with captions on what age and breed would enjoy them the most. Company culture and recruiting. People love seeing what’s going on behind the scenes at your office. Not only does it help humanize your brand, it can also help recruit new team members. Recommended Reading: How to Find Your Target Audience And Create the Best Content That Connects Step Three: Optimize Your Profile The way you create your company profile on Instagram plays a significant role in your success on the social media site. There are three main pieces on your profile that need to be 100% completed otherwise, you’re going to miss out connecting with potential customers. Those pieces are: An Instagram Business account. A profile picture. A snappy bio. Make Sure You Have A Business Account You may notice that your standard Instagram account doesn’t have a space for links. That’s because website links and analytics features are only accessible if your Instagram is operating under a business account. Setting your business account up is easy (and free). Log into your company profile and click on settings: Scroll until you find Switch to Business Profile: Toggle that switch to on, and Instagram will walk you through how to create your business profile. Once your account is set you should see business settings in your profile: Optimal-sized profile picture The standard profile picture on Instagram is 110px by 110px. It’s also important to note that Instagram’s profile pictures are round and usually quite small, so the less detail you can include in your profile picture the better. Many companies stick to using their logo like this: Optimize Your Bio The second step in optimizing your Instagram profile involves creating a short and snappy bio that encompasses who you are as a company in 150 characters or less. Some tips to help your team craft that bio are utilizing your tagline  (those are already short), pulling three descriptive adjectives that encompass your company or shortening your mission statement down to a sentence. Check out how Nike got their bio down to three simple words: So how do you create a really awesome snappy bio? Start with the following fill in the blank exercise: _[Company]_ is [adjective], [adjective], and driven to provide [issue your company solves or service your company provides]. Filled out it would look like: Corner  is a local, creative bookstore that is driven to provide a welcoming environment that fosters a love of reading for all ages. (Note: Corner is not an actual bookstore, but that would be cool if it was!) The final character count is 142. Now let’s say that you’re over in count, how can you fix it? Cut out your company name, they can already see it in your username: A local, creative bookstore that is driven to provide a welcoming environment that fosters a love of reading for all ages. Still over? Cut as much fluff out as possible. Words like â€Å"that† can almost always be cut out: A local, creative bookstore, driven to provide a welcoming environment fostering  a love of reading for all ages. Once you’ve edited out the fluff, your bio is ready to go. Recommended Reading: How to Increase Visibility With Social Media Optimization Include A Link To Your Website It’s important to note that Instagram does not allow links in posts, so the only chance your fans will have to see your site is if it’s included in your bio. You can change up the link based on what types of content you’re posting and what you want to drive your fans to: Step Four: Find Your Voice And Tone Instagram is prime space to show off your brand’s voice and tone. Why? Because Instagram is a personal platform which means the more that you can bring your company’s personality into the better. But how do you develop your voice and tone? Voice is the overall sound and personality of your business. It encompasses who you are as a brand and allows your audience to establish a connection with you. How can you develop your voice? List three adjectives and then find its opposite counterpart like this: Intelligent but not cocky. Humorous but not silly. Professional but not stuffy. Check out this list to help you get started: Mailchimp’s voice and tone  brand guidelines are a great example of how to format your voice adjectives. So you covered voice, but what about tone? Tone is the inflection of your voice, which details how you say something. Think of it almost like subtext. Your tone will change depending on the situation. So what does a solid Instagram voice and tone sound like? Starbucks Starbucks is known for its friendly, conversational language. They’re also great at integrating emojis and hashtags into their content as well: When your coffee matches your city. #IcedCaramelMacchiato Regram: @yogafawzi A post shared by Starbucks Coffee (@starbucks) on Aug 4, 2017 at 9:16am PDT Barnes and Noble Barnes and Noble works hard to foster a love of books through positive language and inspiring imagery: Best. Year. Ever. Get ready for the new school year with fun supplies, book bags more must-haves! in bio A post shared by Barnes Noble (@barnesandnoble) on Aug 21, 2017 at 1:39pm PDT Lowe’s Home Improvement Lowe’s Instagram focuses on DIY home improvements which means their voice and tone is usually helpful and insightful: @ourhappycarmonhome gave an old dining buffet new life with a fresh coat of paint. Let's see your creative storage solutions using #lowesproject. A post shared by Lowe's Home Improvement (@loweshomeimprovement) on Aug 23, 2017 at 8:27am PDT

Family communication Essay Example | Topics and Well Written Essays - 250 words

Family communication - Essay Example The belief system allows resilient families to make meaning of any challenge or crisis that they are currently facing while maintaining a positive outlook at the same time. Organization allows resilient families to remain flexible and stay connected. Finally, family communication allows resilient families to openly share their views, express their emotions and solve problems jointly. Thus, family resilience could be said to be the process through which a family copes with challenges as one functional unit. By having open communication avenues, a family would be able to identify their problems and challenges (Simon, Murphy, & Smith 224). At the same time, avid communication would allow the family to openly hold discussions on what these issues are all about as well as means through which the challenges could be averted. Communication within the family greatly enhances resilience by allowing the family members to engage in emotional expressions of views, open and clear communication. These aspects of communication within the family promote family resilience by bringing forth collaborative problem solving mechanisms that allow for conflicts to be solved and managed within the family unit (Simon, Murphy, & Smith 231). After all, communication is a two way traffic that heads to one single